Making your mark.
A brand is the perception of an organization that exists in the minds of those who encounter said organization. Therefore a relentless effort to bridge an understanding of the human mind is critical to my work as I engage in branding initiatives. I realize that my understanding of end users, as well as the context of their use, informs my directives throughout the development process of a brand and is vital in order to deliver the desired effect.
- Branding for Clean by Lucy & Ad Revolution